Kestrel Named Official Bike of Rev3 Triathlon Series

KESTREL BICYCLES NAMED OFFICIAL BIKE OF REVOLUTION3 TRIATHLON SERIES PHILADELPHIA (December 2, 2010) - Rev3 is pleased to announce Kestrel Bicycles as the Official Bike of the 2011 Revolution3 Triathlon race series. "We at Rev3 couldn't be happier with this partnership! The Kestrel brand stands for quality, and we can't wait to get that quality into the hands of the athletes," said Charlie Patten, president of Rev3. "Kestrel is a forward, outside-the-box-thinking company that matches perfectly with Rev3 and our mission of bringing the athlete a first class race experience," Patten added. Since the company's inception in 1986, Kestrel Bicycles has been actively involved in the sport of triathlon, sponsoring events and athletes for more than two decades. "We think it's a great time to get involved with Rev3 as it aggressively expands in the United States and abroad," said Kestrel Brand Manager Steven Harad. "Being able to put Kestrel in front of thousands of athletes in new emerging markets with the help of one of our premier dealer, All3sports.com, really made it an easy decision." Kestrel and All3sports.com will be at Rev3 events throughout the season to support both the athletes and the series. To enhance the expo experience, Kestrel will also offer bike demo opportunities to spectators. Kestrel's newest face, Andy Potts, fresh off his Ironman Cozumel victory, has already signed up for several Rev3 events, along with members of Team Trakkers. About Rev3: The Revolution3 Triathlon race series was created to change the way athletes, family members and spectators view and participate in triathlons. Rev3 aims to make triathlons a more interactive, enjoyable experience for spectators by providing fun activities for children and family members during the race. The 2011 Rev3 race schedule includes stops in Guanacaste, Costa Rica on February 19-20th; Front Royal, Virginia on April 16-17th; Knoxville, Tennessee on May 15th; Middlebury, Connecticut on June 4-5th; Sandusky, Ohio on September 11th; and Anderson, South Carolina on October 8-9th. About Kestrel/Advanced Sports International: Kestrel Bicycles is a brand of high-end carbon road and triathlon bikes, owned and operated by Advanced Sports International (ASI). ASI is a privately held corporation located in Philadelphia, Pennsylvania with distributors in more than 50 countries. Operating in the U.S. through the specialty bicycle retailer dealer network, ASI markets a full line of high performance and recreational bicycles under four distinct brands - Fuji, SE, Kestrel and Breezer. For more information, visit fujibikes.com, sebikes.com, kestrelbicycles.com, and breezerbikes.com.