Kestrel Named Official Bike of Rev3 Triathlon Series

KESTREL BICYCLES NAMED OFFICIAL BIKE OF REVOLUTION3 TRIATHLON SERIES PHILADELPHIA (December 2, 2010) - Rev3 is pleased to announce Kestrel Bicycles as the Official Bike of the 2011 Revolution3 Triathlon race series. "We at Rev3 couldn't be happier with this partnership! The Kestrel brand stands for quality, and we can't wait to get that quality into the hands of the athletes," said Charlie Patten, president of Rev3. "Kestrel is a forward, outside-the-box-thinking company that matches perfectly with Rev3 and our mission of bringing the athlete a first class race experience," Patten added. Since the company's inception in 1986, Kestrel Bicycles has been actively involved in the sport of triathlon, sponsoring events and athletes for more than two decades. "We think it's a great time to get involved with Rev3 as it aggressively expands in the United States and abroad," said Kestrel Brand Manager Steven Harad. "Being able to put Kestrel in front of thousands of athletes in new emerging markets with the help of one of our premier dealer, All3sports.com, really made it an easy decision." Kestrel and All3sports.com will be at Rev3 events throughout the season to support both the athletes and the series. To enhance the expo experience, Kestrel will also offer bike demo opportunities to spectators. Kestrel's newest face, Andy Potts, fresh off his Ironman Cozumel victory, has already signed up for several Rev3 events, along with members of Team Trakkers. About Rev3: The Revolution3 Triathlon race series was created to change the way athletes, family members and spectators view and participate in triathlons. Rev3 aims to make triathlons a more interactive, enjoyable experience for spectators by providing fun activities for children and family members during the race. The 2011 Rev3 race schedule includes stops in Guanacaste, Costa Rica on February 19-20th; Front Royal, Virginia on April 16-17th; Knoxville, Tennessee on May 15th; Middlebury, Connecticut on June 4-5th; Sandusky, Ohio on September 11th; and Anderson, South Carolina on October 8-9th. About Kestrel/Advanced Sports International: Kestrel Bicycles is a brand of high-end carbon road and triathlon bikes, owned and operated by Advanced Sports International (ASI). ASI is a privately held corporation located in Philadelphia, Pennsylvania with distributors in more than 50 countries. Operating in the U.S. through the specialty bicycle retailer dealer network, ASI markets a full line of high performance and recreational bicycles under four distinct brands - Fuji, SE, Kestrel and Breezer. For more information, visit fujibikes.com, sebikes.com, kestrelbicycles.com, and breezerbikes.com.

Fuji Bicycles to Sponsor Geox-TMC in 2011

FOR IMMEDIATE RELEASE L-R: Mauro Gianetti, General Manager Team Geox-TMC; Pat Cunnane, President Advanced Sports International, Diana Zilute, Manager Team Diadora-Pasta Zara, Karen Bliss, Vice President Marketing Advanced Sports International, Giuseppe Palumbo, President Team Geox-TMC, Maurizio Fabretto, President Team Diadora-Pasta Zara FUJI BICYCLES TO SPONSOR GEOX-TMC IN 2011 PHILADELPHIA (Oct. 25, 2010) Fuji Bicycles officially announces today that it will sponsor the new professional cycling team Geox-TMC in 2011 as part of a multi-year agreement between the team, supported by Italian shoe manufacturer Geox and TMC Transformers - a leading brand in electric cast resin transformers - and the U.S.-based bicycle manufacturer. In an agreement signed in August between Geox president Mario Moretti Polegato and Footon-Servetto general manager Mauro Gianetti, the Italian shoe company will take over as primary sponsor of Gianetti's current squad. TMC transformer company soon stepped up as the second-name sponsor and Fuji Bicycles will continue as bike supplier. Geox will also have a women's team in 2011 with Fuji Bicycles as bike supplier. Additionally, Geox will support a Belgian-American amateur squad (in 2010 Fuji Test Team) that will serve as the professional team's satellite program. Pat Cunnane, President of Advanced Sports International, parent company of Fuji Bicycles, said the new sponsorship agreement is a positive step forward for the Fuji Bicycle brand. "We have worked with Mauro Gianetti for several years now as sponsors of the Fuji-Servetto and Footon-Servetto teams and we are very pleased to partner with him again for 2011 and beyond," said Cunnane. "The power of racing in the Pro Tour has clearly been a major benefit to our brands (Fuji and Oval Concepts), as well as to our suppliers' brands," Cunnane continued. "We've shown our products can survive the rigors and daily punishment of the Tour de France, the cobbles of the Tour of Flanders and other major races under some of the best riders in the world. It is because of this that our brands have gained immense credibility." The Geox-TMC pro squad as well as the amateur team will be riding Fuji's new ultralight road bike, the innovative Altamira. The elite women's team, formerly the Safi-Pasta Zara team based in Italy, will be racing on Fuji's new women's-specific carbon road model, the Supreme. All three teams will race on Fuji's D-6 time trial bike. Mauro Gianetti, general manager of Team Geox-TMC explained "The debut of the Geox brand in cycling is a project that wants to create more than just a cycling team. The objectives are not just to achieve important sporting results, the promotion of the Geox brand at an international level, the discovery and development of young talent but also the application of the patented technology of Geox for breathability. And we are confident that this continuing partnership with the Fuji Bicycle brand, already our great sponsor for two years, will enable us to reach our goals for the team." Gianetti has signed some top talent for the Geox-TMC squad for the 2011 season including 2008 Tour de France winner Carlos Sastre and 2005 & 2007 Vuelta a España and 2009 Giro d'Italia winner Denis Menchov. Other riders signed to Team Geox-TMC in 2011 include Giampaolo Cheula, Rafael Valls, Arkaitz Duran, Noe Gianetti, Fabio Felline, Matthias Brandle and Marco Corti from Footon-Servetto, plus Spanish climber David De la Fuente from Astana, Fabio Duarte, Marko Kump, Matteo Pelucchi and Marcel Wyss. The women's team, called Diadora-Pasta Zara, is lead by team president Maurizio Fabretti and managed by former world champion Diana Ziliute. Diadora-Pasta Zara will feature Americans Mara Abbot, winner of the 2010 Giro d'Italia Femminile and Shelley Evans, U.S. National Criterium Champion. Russian Olga Zabelinskaya and Italian Eleonora Patuzzo, two former junior world champions will also be key players for the team. The international amateur squad, directed by Bernard Moerman, includes top-ranked amateurs former USA-military Champion Ian Holt, Peter Horn (USA), Aaron Pool (USA), Finland's U23 champion Paavo Paajanen, Anthony Louis (Fr), Arne Casier (Bel) and Thomas VanHaecke (Bel). About ASI: Advanced Sports International (ASI) is a privately held corporation located in Philadelphia , Pennsylvania USA with more than 80 distributors in 50 countries. Operating in the U.S. through the specialty bicycle retailer network (SBR), ASI markets a full line of premium bicycles and high-end parts and accessories under the Fuji , Kestrel, SE, Breezer, Terry and Oval Concepts brands. For more information, visit www.advancedsports.com. ### Contact Information: Kaitlyn Phillips, Communications Manager Advanced Sports International +1-267-350-6153 kphillips@advancedsports.com